resume
Skills and Certifications
● Fluent in English and Spanish
● Highly skilled in Adobe Creative Cloud softwares: Photoshop, After Effects, Premiere Pro, Illustrator, InDesign
● Demonstrated expertise in orchestrating editorial and content calendars, coupled with adeptness in crafting brand strategies and managing projects and campaigns through platforms such as Hootsuite, HubSpot, Jira, and Salesforce.
● HubSpot Inbound, Social Media and Content Marketing Certified, Google Analytics Advanced and Individual Qualification Certified
● Highly skilled in Adobe Creative Cloud softwares: Photoshop, After Effects, Premiere Pro, Illustrator, InDesign
● Demonstrated expertise in orchestrating editorial and content calendars, coupled with adeptness in crafting brand strategies and managing projects and campaigns through platforms such as Hootsuite, HubSpot, Jira, and Salesforce.
● HubSpot Inbound, Social Media and Content Marketing Certified, Google Analytics Advanced and Individual Qualification Certified
Professional Experience
Industry Dive | Washington, District of Columbia Jan. 2022 – Present
Marketing Operations Coordinator
• Formulate and implement comprehensive lead generation advertising strategies across a diverse portfolio of 30+ publications, spanning various industries and verticals, catering to niche target audiences.
• Oversee, analyze, and provide reporting for 30+ concurrent lead generation campaigns, utilizing data insights to optimize strategies for clients of distinction including Google, Amazon, FedEx, and Salesforce.
• Skillfully orchestrate seamless data integration across tech stack, while also authoring detailed documentation outlining optimal practices for streamlined campaign and project management.
Marketing Operations Coordinator
• Formulate and implement comprehensive lead generation advertising strategies across a diverse portfolio of 30+ publications, spanning various industries and verticals, catering to niche target audiences.
• Oversee, analyze, and provide reporting for 30+ concurrent lead generation campaigns, utilizing data insights to optimize strategies for clients of distinction including Google, Amazon, FedEx, and Salesforce.
• Skillfully orchestrate seamless data integration across tech stack, while also authoring detailed documentation outlining optimal practices for streamlined campaign and project management.
Next Step Public Charter School | Washington, District of Columbia Feb. 2021 – Dec. 2021
Enrollment and Marketing Communications Specialist
● Developed and implemented digital marketing campaigns using data-informed retention, recruitment and enrollment strategies.
● Served as primary point of contact for 300+ students from marginalized communities, managing their individual enrollment process including document validation, data management and compiling analytic reports.
● Created bilingual content for use in marketing and communication campaigns, which increased conversion rates 15% in one calendar year.
New Breed | Winooski, Vermont June 2019 – Dec. 2019
Internal Digital Media Intern
● Developed and managed editorial and content calendars for Facebook, Instagram, LinkedIn and Twitter.
● Created and executed content marketing strategies across digital channels to optimize MQL’s and drive revenue.
● Strategized inbound lead generation campaigns and compiled associated analytic reports by use of Google Analytics, Google Paid Ads and HubSpot.
OMNiMarketing | Shanghai, China May 2018 – Dec. 2018
Digital Media Intern - Digital Marketing/New Business Team
● Managed production of content and editorial calendars including the creation of visual content and copy for enterprise clients.
● Produced and coordinated mass correspondence for use across digital channels.
Champlain College Dept. of Strategic Communication | Burlington, Vermont Oct. 2016 – May 2017
Marketing Assistant and Video Producer
● Planned and executed editorial and content calendars for Champlain College’s admissions and institutional social media channels on Facebook, Instagram, LinkedIn and Twitter.
● Managed video marketing campaigns that led to a 34% increase in engagement across digital channels.
Education
● Member of the National Communication Honor Society, Lambda Pi Eta
● Study Abroad Program - Dublin, Dublin, IE
● International Business Study Abroad and Internship Program - Shanghai, China
Champlain College | Burlington, Vermont
Bachelor of Science in Communication | Minor in Marketing, Cum Laude ● Member of the National Communication Honor Society, Lambda Pi Eta
● Study Abroad Program - Dublin, Dublin, IE
● International Business Study Abroad and Internship Program - Shanghai, China
Leadership and Awards:
● Rookie of the Year Award - Awarded to a first-year student
for outstanding contributions as a student employee
● Recognized as Champion of Women’s Empowerment
● Rookie of the Year Award - Awarded to a first-year student
for outstanding contributions as a student employee
● Recognized as Champion of Women’s Empowerment